Greta Thunberg is a Swedish climate activist who has become one of the most recognisable faces in the fight against climate change. She first gained attention in 2018 when she began protesting outside the Swedish Parliament every Friday. Her protests quickly went viral, and she soon became a global symbol for the modern day activist.

Thunberg has spoken at the United Nations, met with world leaders, and inspired millions of people around the world to take action on climate change. She is a powerful voice for the young people most affected by climate change and a reminder that we all have a role to play in protecting our planet.

Early Life and Activism

Greta Thunberg was born in Stockholm, Sweden, in 2003. She was diagnosed with Asperger syndrome at the age of 11. Thunberg’s Asperger syndrome has given her a unique perspective on the world and helped her focus her attention on climate change.

Thunberg became interested in climate change when she was eight years old. She was shocked to learn that the world was facing a climate crisis and decided to do something to help. In 2018, she began protesting outside the Swedish Parliament every Friday. She held a sign that said “School Strike for Climate,” she called on world leaders to take action on climate change.

Thunberg’s protests quickly went viral, and she soon became a global symbol for climate activism. She has spoken at the United Nations, met with world leaders, and inspired millions of people around the world to take action on climate change.

Impact and Legacy

Greta Thunberg has had a profound impact on the fight against climate change. She has inspired millions of people all over the world to take action, and she has forced world leaders to take notice of the climate crisis. Thunberg’s activism has also helped raise awareness of climate change, making it a more urgent issue for people around the world.

Thunberg’s legacy is still being written, but there is no doubt that she has already significantly impacted the world. She is a beacon of hope for the planet and shows us that we can make a difference in the climate change fight.

Call to Action

If Greta Thunberg’s story inspires you, we encourage you to take action on climate change. You can do many things, such as reducing your carbon footprint, recycling, and supporting sustainable businesses. You can also get involved in climate activism, such as attending protests or writing to your elected officials.

Together, we can make a difference for the planet.

Müller Killer: leading vegan charity exposes cruel side of dairy in explosive new campaign

The UK’s leading vegan charity Viva! has today launched its biggest ever anti-dairy campaign to raise awareness of the hidden cruelty of the dairy industry.

Named Müller Killer, the campaign follows a recent exposé in the The Observer that revealed Müller sources dairy from a number of zero grazing farms that lock cows in barren sheds for their entire lives. As well as exposing the shocking reality of zero grazing, Viva!’s new campaign will shed light on the brutality of the dairy industry, with mothers having newborn babies taken and cows being killed once their milk production drops. Many male calves are killed shortly after birth as they cannot produce milk – a hidden secret of dairy.

While many people believe that dairy cows live a life of idyll, countless Viva! investigations have revealed abject suffering in the industry, with cows forcibly impregnated on an annual basis and subsequently having their calves taken away. According to industry, the average number of dairy cows who are lame is one in three (1) and around one third have mastitis (an infection of the udders) (2), which antibiotics have failed to control. In addition to this, one-fifth of UK dairy cows are never allowed to graze outdoors (3).

To kick off the campaign, Viva! held a controversial stunt in Leicester Square featuring Matt Pritchard: Dirty Sanchez prankster turned vegan celebrity chef. Matt dined on a mock Müller corner yoghurt, but the fruit was replaced with a gory concoction of replica blood and umbilical cords, specially designed by a prop team to look like the real deal. The stunt represents the blood and gore associated with the industry, which is hidden from the public eye. Members of the public looked on with a mix of shock and intrigue as the prankster ate the stomach-churning creation, while Viva! team members offered the crowd free samples of vegan yoghurts.

At the launch event, Viva! also premiered a parody of a Müller TV ad, which was created in collaboration with the award-winning media production company Skylark. The ad cleverly mocks the famous Müller adverts while highlighting the suffering that is present in each Müller product – and any food item that contains dairy. The umbilical cord represents the bond between mother and baby, which is ignored in the dairy industry.

Speaking of the launch of Müller Killer, Viva!’s managing director Laura Hellwig said: “Viva!’s powerful new anti-dairy campaign is causing a stir, and what better way to launch than with a gory stunt from a vegan celebrity chef! Our aim is to dismantle the narrative that dairy is a peaceful industry, when the reality is much more brutal. Our recent investigation revealed that leading dairy brands Müller and Arla get dairy from farms that lock cows in barren sheds their entire lives, causing unimaginable stress and boredom. The only way to ensure your diet is not complicit in cruelty is to go vegan now.”

Following the stunt, Viva! will be embarking on a tour to some of the biggest cities in the UK, stopping at Bristol, Nottingham, Birmingham, London, Oxford, Cardiff, Leeds, Manchester and Liverpool across June and July.